It’s not just new start-ups that can benefit from taking their brand out on the road; it can also boost an existing business, as Jelisa Hanley writes.
Jerk Junction in Manchester deliver home-cooked Caribbean meals through Just Eat and Hungry House, but have expanded their vision to incorporate outside catering for weddings and outdoor carnival events.
Owner Paul Levy originates from Kingston, Jamaica, and he has helped his authentic Caribbean cuisine gain a great reputation in Manchester by bringing pop-up stalls directly to the city.
“Manchester carnival was an obvious route in expanding my business,” he said. “It is a celebration of Caribbean culture which directly correlates with my takeaway.”
Since opening in 2012, Jerk Junction has catered for Manchester Carnival four times, increasing takings year after year. Last year they decided to expand to the Leeds and London carnivals, selling out on both occasions.
Their self-taught cooks use family recipes that have been handed down through generations, which Paul believes helps the business stand out.
He said: “They live and breathe Caribbean food, and that is what we owe our success to. Our food reflects an authentic taste of the Caribbean, which is what people most enjoy about it.”
On their future plans, he said: “We have been interested in catering for the Parklife Event, as well as Glastonbury, for a very long time. It would be a great way to introduce our business to a new audience.”